AUTO REPAIR SHOP DIGITAL MARKETING CHECKLIST TEMPLATE

Created by ChecklistGuro (https://checklistguro.com)


--- WEBSITE OPTIMIZATION ---
[ ] Website Load Time (seconds)
[ ] Mobile Responsiveness (Fully Responsive, Partially Responsive, Not Responsive)
[ ] Brief Description of Website Purpose
[ ] SSL Certificate Status (Active, Inactive, Expired)
[ ] Number of Broken Links

--- SEARCH ENGINE OPTIMIZATION (SEO) ---
[ ] Keyword Ranking (Main Service)
[ ] Organic Traffic (Monthly)
[ ] Meta Description (Homepage)
[ ] Title Tag (Homepage)
[ ] Mobile-Friendly Test Result (Google) (Pass, Warning, Fail)
[ ] Site Speed (Google PageSpeed Insights - Mobile) (Excellent, Good, Needs Improvement, Poor)
[ ] Checked Internal Links (Homepage to Services, Services to Contact, Blog Posts (if applicable))

--- SOCIAL MEDIA MARKETING ---
[ ] Follower Count (Facebook)
[ ] Follower Count (Instagram)
[ ] Follower Count (TikTok)
[ ] Posting Frequency (Facebook) (Daily, Weekly, Bi-Weekly, Monthly)
[ ] Content Pillar Alignment (Services Promotion, Customer Testimonials, Industry News, Behind-the-Scenes)
[ ] Platform Engagement Metrics (Likes, Comments, Shares, Saves)
[ ] Last Post Date

--- ONLINE ADVERTISING (PPC) ---
[ ] Daily PPC Budget
[ ] Campaign Goal (Choose one) (Lead Generation, Website Traffic, Brand Awareness, Sales/Appointments)
[ ] Ad Copy (Headline 1)
[ ] Ad Copy (Headline 2)
[ ] Ad Copy (Description)
[ ] Maximum Cost-Per-Click (CPC)
[ ] Ad Extensions (Choose all that apply) (Sitelink Extensions, Callout Extensions, Structured Snippet Extensions, Call Extensions)
[ ] Targeting Options (Select primary focus) (Keywords, Demographics, Interests, Location)

--- EMAIL MARKETING ---
[ ] Current Subscriber Count
[ ] Email Marketing Platform (Mailchimp, Constant Contact, Klaviyo, Sendinblue, Other)
[ ] Last Email Campaign Date
[ ] Current Email Campaign Description (brief)
[ ] Average Open Rate (%)
[ ] Average Click-Through Rate (%)
[ ] Segmentation Strategies Used (Location, Vehicle Type, Service History, Purchase Date)
[ ] Notes on Recent Email Campaign Performance

--- ONLINE REPUTATION MANAGEMENT ---
[ ] Number of New Reviews This Week
[ ] Overall Sentiment of Reviews (Positive, Negative, Neutral) (Positive, Negative, Neutral)
[ ] Summary of Recent Review Trends
[ ] Response Time to Negative Reviews (Within 24 hours, Within 48 hours, Longer than 48 hours) (Within 24 hours, Within 48 hours, Longer than 48 hours)
[ ] Platforms Monitored (Google, Yelp, Facebook, Others) (Google, Yelp, Facebook, Others)
[ ] Notes on Specific Reviews Requiring Attention

--- CONTENT MARKETING ---
[ ] Blog Post Topic Ideas
[ ] Number of Blog Posts Published This Month
[ ] Content Formats Created (e.g., Blog Posts, Videos, Infographics) (Blog Posts, Videos, Infographics, Social Media Posts, Email Newsletters, Customer Testimonials)
[ ] Keyword Research Notes
[ ] Content Calendar Review Date
[ ] Primary Content Distribution Channel (Website/Blog, Social Media, Email Marketing, YouTube)

--- LOCAL SEO & GOOGLE BUSINESS PROFILE ---
[ ] Google Business Profile Verification Status (Not Verified, Verified - Phone, Verified - Email, Verified - Postcard, Verified - Video)
[ ] Business Name (Consistent Across Web)
[ ] Address (Consistent Across Web)
[ ] Phone Number (NAP Consistency)
[ ] Website URL (Linked to GBP)
[ ] Category Selection (GBP) (Auto Repair, Oil Change, Brake Repair, Tire Sales & Service, Engine Repair)
[ ] Number of Photos Uploaded to GBP
[ ] Last GBP Post Date

--- ANALYTICS & REPORTING ---
[ ] Website Traffic (Monthly)
[ ] Conversion Rate (%)
[ ] Cost Per Acquisition (CPA)
[ ] Return on Ad Spend (ROAS)
[ ] Last Analytics Report Date
[ ] Summary of Key Findings from Analytics

--- MOBILE MARKETING ---
[ ] Mobile Website Loading Speed (seconds)
[ ] Mobile Website Responsive Design? (Yes, No)
[ ] Mobile Ad Click-Through Rate (%)
[ ] Mobile Marketing Channels Used (SMS Marketing, Mobile App Advertising, Location-Based Advertising, Mobile Social Media Ads)
[ ] Last Mobile Marketing Campaign Date

--- END OF TEMPLATE ---
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