AUTO REPAIR SHOP MARKETING & ADVERTISING CHECKLIST TEMPLATE

Created by ChecklistGuro (https://checklistguro.com)


--- WEBSITE & ONLINE PRESENCE ---
[ ] Website Uptime Percentage (Last Month)
[ ] Last Website Security Scan Date
[ ] Brief Description of Website Updates (Last Month)
[ ] Mobile Responsiveness Status (Fully Responsive, Partially Responsive, Not Responsive)
[ ] Screenshot of Website Homepage
[ ] Average Page Load Time (Seconds)
[ ] SSL Certificate Status (Active, Expired, Needs Renewal)

--- SOCIAL MEDIA MARKETING ---
[ ] Number of new followers this week
[ ] Engagement Rate (%)
[ ] Platforms Used (Select all that apply) (Facebook, Instagram, Twitter, LinkedIn, TikTok)
[ ] Date of last social media content posting
[ ] Notes on content performance this week
[ ] Current Social Media Campaign (None, Spring Tune-Up Special, New Customer Referral Program)
[ ] Example Social Media Post (for review)

--- LOCAL SEO & GOOGLE MY BUSINESS ---
[ ] Business Name (on GMB)
[ ] Address (on GMB)
[ ] Phone Number (on GMB)
[ ] Number of Photos Uploaded
[ ] Category Selection (GMB) (Select Primary Category, Auto Repair, General Automotive Repair, Other)
[ ] Last GMB Post Date
[ ] Attributes Setup (GMB) (Select Attribute Status, Not Setup, Partially Setup, Fully Setup)
[ ] Service Area Radius (GMB)

--- PAID ADVERTISING (GOOGLE ADS, SOCIAL MEDIA) ---
[ ] Daily/Weekly Ad Spend (USD)
[ ] Campaign Objective (Google Ads) (Website Traffic, Lead Generation, Brand Awareness, Sales)
[ ] Targeting Options (Social Media) (Location, Interests, Demographics, Behaviors)
[ ] Ad Copy (Google Ads)
[ ] Ad Creative (Images/Videos)
[ ] Campaign Start Date
[ ] Click-Through Rate (CTR) - Current
[ ] Cost Per Click (CPC) - Current

--- EMAIL MARKETING ---
[ ] Email Subject Line
[ ] Email Body Content
[ ] Email Template Selection (Welcome Email, Service Reminder, Promotion Announcement, Newsletter, Custom Template)
[ ] Number of Recipients
[ ] Scheduled Send Date
[ ] Scheduled Send Time
[ ] Target Audience Segments (New Customers, Returning Customers, Diesel Vehicle Owners, Luxury Vehicle Owners, All Customers)

--- REVIEW MANAGEMENT ---
[ ] Number of New Reviews Received This Week
[ ] Number of Reviews Responded To
[ ] Primary Review Platform Monitored (e.g., Google, Yelp, Facebook) (Google, Yelp, Facebook, Other)
[ ] Notes on Recent Review Trends (Positive/Negative)
[ ] Date of Last Review Response Audit
[ ] Review Response Templates Used (Check all that apply) (Positive Review Response, Negative Review Response, General Thank You Response)
[ ] Details of Review Response Training Provided to Staff (If Applicable)

--- PROMOTIONS & SPECIAL OFFERS ---
[ ] Promotion Type (Percentage Discount, Fixed Amount Discount, Service Package Deal, Referral Program, Loyalty Rewards)
[ ] Discount Percentage (if applicable)
[ ] Discount Amount (if applicable)
[ ] Promotion Start Date
[ ] Promotion End Date
[ ] Promotion Description (Terms & Conditions)
[ ] Target Audience (New Customers, Existing Customers, Specific Vehicle Makes/Models)
[ ] Promotional Image/Graphic

--- CONTENT MARKETING (BLOG, VIDEOS) ---
[ ] Blog Post Topic Idea
[ ] Video Script Draft
[ ] Estimated Video Length (minutes)
[ ] Content Style (Educational, Promotional, Behind-the-Scenes) (Educational, Promotional, Behind-the-Scenes)
[ ] Planned Content Publishing Date
[ ] Keyword Research Notes
[ ] Content Distribution Channels (Select all that apply) (Website Blog, YouTube, Facebook, Instagram, TikTok)

--- PARTNERSHIPS & COMMUNITY INVOLVEMENT ---
[ ] Local Organizations to Partner With (Local Car Clubs, Chamber of Commerce, Schools (for automotive programs), Local Charities, Other Businesses (e.g., detailing, tire shops))
[ ] Date of Next Community Event Participation
[ ] Notes on Relationship with Key Partners
[ ] Amount Donated to Local Charities (Year to Date)
[ ] Type of Community Event to Sponsor (Local Car Show, School Fundraiser, Community Festival, Sporting Event)
[ ] Location of Next Partnership Meeting

--- TRACKING & ANALYSIS ---
[ ] Website Traffic (Monthly)
[ ] Leads Generated (Monthly)
[ ] Conversion Rate (Leads to Customers)
[ ] Cost Per Acquisition (CPA)
[ ] Top Marketing Channel (Website, Google Ads, Social Media, Email Marketing, Referrals)
[ ] Last Marketing Campaign Review Date
[ ] Notes & Observations on Marketing Performance

--- END OF TEMPLATE ---
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