AUTOMOTIVE DIGITAL MARKETING AUDIT CHECKLIST

Created by ChecklistGuro (https://checklistguro.com)


--- WEBSITE PERFORMANCE ---
[ ] Page Load Time (Seconds)
[ ] Mobile-Friendly Assessment (Fully Responsive, Partially Responsive, Not Mobile-Friendly)
[ ] Core Web Vitals - LCP (Largest Contentful Paint, Seconds)
[ ] Core Web Vitals - FID (First Input Delay, Milliseconds)
[ ] Core Web Vitals - CLS (Cumulative Layout Shift, Score)
[ ] SSL Certificate Status (Valid, Expired, Not Installed)

--- SEO KEYWORD ANALYSIS ---
[ ] Total Number of Keywords Tracked
[ ] Primary Keyword Research Tool Used (Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Other)
[ ] Average Keyword Ranking Position (across top 20 keywords)
[ ] Top 3 Competitor Domains Targeting Similar Keywords (Competitor 1, Competitor 2, Competitor 3, Other)
[ ] List 5 Target Keywords with Highest Search Volume
[ ] Estimated Monthly Search Volume (for top 3 keywords)

--- CONTENT MARKETING REVIEW ---
[ ] Total Blog Posts Published (Last 6 Months)
[ ] Average Blog Post Views (Last 30 Days)
[ ] Primary Content Type Focus (Blog Posts, Videos, Infographics, Case Studies)
[ ] Summary of Top-Performing Content (Last 3 Months)
[ ] Content Distribution Channels Used (Social Media, Email Newsletter, Paid Advertising, Dealer Website, Third-Party Platforms)
[ ] Last Content Audit Date

--- SOCIAL MEDIA PRESENCE ---
[ ] Total Followers (All Platforms)
[ ] Average Post Engagement Rate (%)
[ ] Primary Social Media Platforms Used (Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok)
[ ] Content Pillars (Topics) (New Vehicle Spotlights, Service Promotions, Customer Testimonials, Team Introductions, Community Involvement)
[ ] Last Content Audit Date

--- PAID ADVERTISING CAMPAIGNS (PPC) ---
[ ] Daily Ad Spend
[ ] Conversion Rate (%)
[ ] Click-Through Rate (CTR) (%)
[ ] Campaign Goal (e.g., Leads, Sales) (Leads, Sales, Brand Awareness, Website Traffic)
[ ] Campaign Platforms (e.g., Google Ads, Bing Ads, Social Media) (Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads)
[ ] Notes on Campaign Performance

--- LOCAL SEO OPTIMIZATION ---
[ ] Google My Business Profile Views (Last 30 Days)
[ ] Google My Business Profile Actions (Calls, Directions, Website Visits)
[ ] Google My Business Category Accuracy (Accurate, Needs Adjustment)
[ ] NAP Consistency (Name, Address, Phone) (Website, Google My Business, Yelp, Facebook, Other Directories)
[ ] Primary Service Area (Radius in Miles)
[ ] Number of Local Citations (NAP Listings)
[ ] Review Response Policy Implemented? (Yes, No)

--- EMAIL MARKETING EFFECTIVENESS ---
[ ] Average Open Rate (%)
[ ] Average Click-Through Rate (%)
[ ] Conversion Rate (%)
[ ] List Segmentation Strategy (None, Basic (Demographics), Intermediate (Behavior), Advanced (Custom))
[ ] Email Automation Usage (None, Welcome Series, Abandoned Cart, Promotional Campaigns)
[ ] Describe Email Personalization Efforts
[ ] Last List Cleaning Date

--- WEBSITE ANALYTICS & TRACKING ---
[ ] Google Analytics Account Verification Status (1=Verified, 0=Not Verified)
[ ] Current Monthly Website Sessions
[ ] Conversion Rate (%)
[ ] Bounce Rate (%)
[ ] Last Google Analytics Goal Configuration Date
[ ] Google Tag Manager (GTM) Implementation Status (Implemented, Not Implemented, Partially Implemented)
[ ] Notes on Data Anomalies or Unexpected Trends

--- REPUTATION MANAGEMENT & ONLINE REVIEWS ---
[ ] Google Review Score (Current)
[ ] Yelp Rating (Current)
[ ] DealerRater Rating (Current)
[ ] Overall Sentiment (Past Month) (Positive, Neutral, Negative)
[ ] Summary of Recent Review Trends
[ ] Date of Last Review Response Audit
[ ] Review Response Policy Followed? (Yes, No, N/A)

--- COMPETITIVE ANALYSIS ---
[ ] Competitor 1: Overall Digital Presence Strength (vs. Our Business) (Much Stronger, Stronger, About the Same, Weaker, Much Weaker)
[ ] Estimated Competitor 1 Website Traffic (Monthly)
[ ] Competitor 1: Key Differentiator (e.g., Price, Service) (Price, Service, Inventory, Marketing, Other)
[ ] Competitor 1: Observed Strengths in Digital Marketing
[ ] Competitor 1: Observed Weaknesses in Digital Marketing
[ ] Competitor 2: Overall Digital Presence Strength (vs. Our Business) (Much Stronger, Stronger, About the Same, Weaker, Much Weaker)

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