CAMPAIGN LAUNCH EVENT CHECKLIST TEMPLATE: MESSAGING, MEDIA & SOCIAL PROMOTION MANAGEMENT

Created by ChecklistGuro (https://checklistguro.com)


--- PRE-EVENT PLANNING & MESSAGING ---
[ ] Define Overall Campaign Goal
[ ] Identify Target Audience Persona(s)
[ ] Key Message Pillars (Innovation, Value, Customer Focus, Sustainability)
[ ] Estimated Attendance
[ ] Target Launch Date
[ ] Campaign Tone (Formal, Informal, Energetic, Professional)

--- MEDIA OUTREACH & PRESS MANAGEMENT ---
[ ] Press Release Draft
[ ] Media Kit (PDF)
[ ] Target Media Outlets (Local News, Industry Publications, National Media)
[ ] Press Release Distribution Date
[ ] Scheduled Media Interview Time
[ ] Key Talking Points for Interviews
[ ] Primary Contact for Media Inquiries (Marketing Manager, PR Agency, CEO)

--- SOCIAL MEDIA STRATEGY & CONTENT CREATION ---
[ ] Number of Social Media Posts (Pre-Event)
[ ] Social Media Platforms to Use (Facebook, Instagram, Twitter, LinkedIn, TikTok)
[ ] Sample Social Media Graphics
[ ] Hashtag Research & List
[ ] Scheduled Post Date (First Post)
[ ] Call to Action for Social Media
[ ] Content Pillars for Social Media (Behind the Scenes, Product Features, Team Introductions, Customer Testimonials)

--- EVENT LOGISTICS & VENUE MANAGEMENT ---
[ ] Venue Address
[ ] Event Date
[ ] Event Start Time
[ ] Estimated Attendance
[ ] Venue Layout (Map/Diagram) (Attached, Not Required)
[ ] Venue Contract (PDF)
[ ] Accessibility Considerations? (Yes, No, Not Applicable)
[ ] Venue Specific Notes (e.g., load-in instructions, power requirements)

--- ATTENDEE MANAGEMENT & REGISTRATION ---
[ ] Number of Expected Attendees
[ ] Registration Method (Online Form, Phone, Email)
[ ] Registration Deadline
[ ] Ticket Type (General Admission, VIP, Speaker Pass)
[ ] Ticket Price (per type)
[ ] Dietary Restrictions/Accessibility Needs (Vegetarian, Vegan, Gluten-Free, Wheelchair Accessible, Other (please specify in long text))
[ ] Additional Notes/Requests

--- CONTENT & PRESENTATION PREPARATION ---
[ ] Presentation Script/Outline
[ ] Presentation Slides (e.g., PowerPoint, Keynote)
[ ] Visual Aids Required (e.g., Demo Props, Videos) (Demo Prop 1, Demo Prop 2, Video Clip 1, Video Clip 2)
[ ] Presentation Time Limit (minutes)
[ ] Speaker Notes/Talking Points
[ ] Presentation Style (e.g., Formal, Interactive) (Formal, Interactive, Hybrid)

--- MARKETING & PROMOTION ---
[ ] Total Marketing Budget
[ ] Marketing Channels Utilized (Email Marketing, Social Media (Paid), Social Media (Organic), Website Banners, Online Advertising (e.g., Google Ads), Influencer Marketing, PR/Media Outreach)
[ ] First Promotional Material Launch Date
[ ] Primary Promotional Image/Video
[ ] Key Promotional Hashtags
[ ] Estimated Reach (Impressions)
[ ] Description of the Promotional Messaging

--- ON-SITE EXECUTION ---
[ ] Event Start Time Verification
[ ] Staff Check-in Location Confirmation
[ ] Registered Attendee Count
[ ] Speaker Arrival Status (Arrived, Delayed, Not Arrived)
[ ] AV Equipment Functionality (Functional, Minor Issue, Major Issue)
[ ] Noted Issues/Concerns

--- POST-EVENT FOLLOW-UP ---
[ ] Thank You Email Draft
[ ] Number of Thank You Emails Sent
[ ] Follow-Up Call Strategy Implemented? (Yes, No, Planned)
[ ] Date of First Follow-Up Communication
[ ] Which follow-up content was sent? (Case Study, Blog Post, Product Update, Webinar Invite)
[ ] Summary of Attendee Feedback Received

--- CAMPAIGN MEASUREMENT & REPORTING ---
[ ] Total Event Attendees
[ ] Website Traffic (Pre & Post Event)
[ ] Social Media Impressions
[ ] Social Media Engagement (Likes, Shares, Comments)
[ ] Lead Generation (Qualified Leads)
[ ] Overall Event Success Rating (1-5) (1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent)
[ ] Key Takeaways & Lessons Learned

--- END OF TEMPLATE ---
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