DENTAL MARKETING CHECKLIST: ONLINE PRESENCE & PATIENT ACQUISITION

Created by ChecklistGuro (https://checklistguro.com)


--- WEBSITE OPTIMIZATION ---
[ ] Page Load Speed (seconds)
[ ] Mobile Responsiveness Check (Pass, Fail)
[ ] SSL Certificate Status (Valid, Invalid)
[ ] Accessibility Compliance (WCAG) (Level A, Level AA, Level AAA)
[ ] Meta Description (Accuracy & Relevance)
[ ] Last Website Content Update

--- SEARCH ENGINE OPTIMIZATION (SEO) ---
[ ] Keyword Ranking (Primary Keyword)
[ ] Website Loading Speed (seconds)
[ ] Mobile-Friendliness Test Result (Pass, Warning, Fail)
[ ] Target Keywords Implemented? (Title Tags, Meta Descriptions, Header Tags (H1-H6), Image Alt Text, URL Structure)
[ ] Meta Description (Primary Keyword)
[ ] Notes on SEO Strategy Updates

--- SOCIAL MEDIA MARKETING ---
[ ] Which platforms are actively managed? (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube)
[ ] Number of new followers gained this month
[ ] Average engagement rate (%)
[ ] Last date of content posting
[ ] Hashtag strategy effectiveness notes
[ ] Content theme for upcoming month? (Oral Hygiene, Cosmetic Dentistry, Pediatric Dentistry, Seasonal Promotions)

--- ONLINE REVIEWS & REPUTATION MANAGEMENT ---
[ ] Average Star Rating (Google)
[ ] Total Number of Reviews (Google)
[ ] Review Platform Monitoring (Select all) (Google, Yelp, Facebook, Healthgrades, Zocdoc)
[ ] Date of Last Review Response
[ ] Template for Positive Review Response
[ ] Template for Negative Review Response
[ ] Notes on Recent Review Concerns/Trends

--- CONTENT MARKETING ---
[ ] Blog Post Publishing Frequency (per week)
[ ] Content Formats Created (check all that apply) (Blog Posts, Videos, Infographics, Patient Testimonials, Ebooks/Guides)
[ ] Content Calendar Outline (brief overview)
[ ] Primary Content Topic Focus (e.g., Preventative Care, Cosmetic Dentistry) (Preventative Care, Cosmetic Dentistry, Restorative Dentistry, Pediatric Dentistry, Orthodontics)
[ ] Example Content File (e.g., Draft Blog Post, Video Script)
[ ] Content Persona (brief description of target reader)

--- PAID ADVERTISING (PPC) ---
[ ] Daily PPC Budget
[ ] Campaign Goal (e.g., leads, appointments) (Lead Generation, Appointment Booking, Brand Awareness)
[ ] Targeting Keywords (Dental Implants, Teeth Whitening, Cosmetic Dentistry, Emergency Dentist)
[ ] Ad Headline 1 (Character Limit: 30)
[ ] Ad Description (Character Limit: 90)
[ ] Ad Extension Type (e.g., Sitelink, Callout) (Sitelink Extension, Callout Extension, Call Extension)
[ ] Campaign Start Date
[ ] Maximum Cost-Per-Click (CPC)

--- EMAIL MARKETING ---
[ ] Subject Line (A/B Test Ideas)
[ ] Email Body Copy (Main Content)
[ ] Call to Action (CTA) Buttons (Schedule Appointment, Learn More, View Specials, Contact Us)
[ ] Target Audience Segment Size
[ ] Email Campaign Goal (New Patient Acquisition, Recall Appointments, Promote Special Offers, Patient Education)
[ ] Scheduled Send Date
[ ] Scheduled Send Time

--- LOCAL LISTINGS MANAGEMENT ---
[ ] Practice Name (as listed on Google Business Profile)
[ ] Practice Address (as listed on Google Business Profile)
[ ] Practice Phone Number (as listed on Google Business Profile)
[ ] Year Business Established
[ ] Google Business Profile Verified? (Yes, No)
[ ] Listings Platforms Used (select all that apply) (Google Business Profile, Yelp, Facebook, Bing Places, Healthgrades)
[ ] Last Listing Update Date

--- PATIENT REFERRAL PROGRAM ---
[ ] Current Referral Rate (%)
[ ] Referral Program Type (Discounted Services, Gift Card Reward, Points System, Other)
[ ] Discount/Reward Amount (e.g., $)
[ ] Program Description for Patients
[ ] Marketing Materials Distributed (Website, In-Office Flyers, Email Newsletter, Social Media)
[ ] Program Launch Date

--- ANALYTICS TRACKING & REPORTING ---
[ ] Website Traffic (Monthly)
[ ] Conversion Rate (Appointment Bookings)
[ ] Cost Per Acquisition (CPA)
[ ] Return on Ad Spend (ROAS)
[ ] Top Performing Marketing Channel (Organic Search, Paid Advertising, Social Media, Email Marketing, Referrals)
[ ] Last Report Generation Date

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