DIGITAL ADVERTISING CAMPAIGN EXECUTION PROCESS

Created by ChecklistGuro (https://checklistguro.com)

[ ] Retrieve Client Brief: Fetch the initial campaign requirements and objectives from the Client Brief data model.
[ ] Create Campaign Record: Generate a new entry in the Campaign Master data model to track the execution of this specific campaign.
[ ] Assign Media Planner: Create a task for the Media Planner to define target audiences and channel selection.
[ ] Update Media Plan: Update the Campaign Record with the finalized budget and channel allocation details.
[ ] Creative Asset Production: Create a task for the Design Team to produce banners, videos, and copy based on the media plan.
[ ] Get Approved Assets: Retrieve the completed creative assets from the Assets data model.
[ ] Ad Setup & Implementation: Create a task for the Ad Ops specialist to implement ads in platforms (Google Ads, Meta, etc.).
[ ] Set Campaign Status to 'Live': Update the Campaign Record status to 'Active' once implementation is verified.
[ ] Fetch Daily Performance Data: Retrieve daily metric entries (clicks, impressions, spend) from the Performance Data model.
[ ] Calculate Total Spend: Aggregate all daily spend entries to determine the total accumulated campaign expenditure.
[ ] Calculate CPC: Execute formula (Total Clicks / Total Spend) to determine the Cost Per Click.
[ ] Calculate ROAS: Execute formula (Total Revenue / Total Spend) to determine Return on Ad Spend.
[ ] Performance Optimization Review: Create a task for the Account Manager to review metrics and suggest budget reallocations.
[ ] Send Client Progress Update: Send an automated email to the client containing the current campaign performance summary.
[ ] Generate End-of-Campaign Report: Create a comprehensive performance report summarizing all campaign KPIs.
[ ] Archive Campaign: Update the Campaign Record status to 'Completed' and close the project.

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