EVENT MARKETING AND PROMOTION CAMPAIGN WORKFLOW

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[ ] Retrieve Event Master Details: Fetch the core event details (date, location, budget) from the Event Data Model to initialize the campaign.
[ ] Create Campaign Plan Entry: Create a new record in the Campaign Data Model linked to the specific Event.
[ ] Get Marketing Channel List: Retrieve the predefined list of active marketing channels (Social, Email, Print, etc.) from the Channel Data Model.
[ ] Assign Content Creation Task: Create a task for the Creative Team to design banners, social posts, and email templates.
[ ] Assign Budget Approval Task: Create a task for the Marketing Manager to review and approve the allocated campaign budget.
[ ] Calculate Remaining Budget: Subtract total estimated channel costs from the total event budget to determine remaining contingency funds.
[ ] Update Campaign Status: Update the Campaign Data Entry status to 'In Progress' once the plan is approved.
[ ] Create Social Media Schedule: Generate individual entries in the Content Calendar Data Model for each scheduled post.
[ ] Assign Ad Placement Task: Create a task for the Media Buyer to set up and launch paid advertisements.
[ ] Send Teaser Email to Subscribers: Trigger an email blast to the existing subscriber database to announce the upcoming event.
[ ] Get Lead Generation Data: Retrieve all new registrations/leads captured through the campaign landing pages.
[ ] Sum Total Campaign Spend: Aggregate all cost entries from the Campaign Expenses model to calculate total expenditure.
[ ] Update Lead Conversion Rate: Update the Campaign Data Entry with the final percentage of leads converted to registered attendees.
[ ] Post-Event Analysis Task: Create a task for the Analyst to review campaign performance against KPIs.
[ ] Generate Campaign ROI Report: Create a final performance report aggregating all data from the Campaign and Event models.

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