EVENT SOCIAL MEDIA AND DIGITAL ENGAGEMENT WORKFLOW

Created by ChecklistGuro (https://checklistguro.com)

[ ] Fetch Event Details: Retrieve core event information (Date, Venue, Event Name) from the Event Data Model.
[ ] Initialize Social Media Campaign: Create a new entry in the Digital Engagement Data Model to track the specific campaign's progress.
[ ] Draft Social Media Copy: Assign a task to the Content Creator to write captions for Instagram, LinkedIn, and X (Twitter).
[ ] Design Visual Assets: Assign a task to the Graphic Designer to create banners and story templates.
[ ] Update Asset Status: Update the 'Design Status' field in the Campaign Data Model once visuals are uploaded.
[ ] Schedule Posts: Assign a task to the Social Media Manager to schedule the approved content in the publishing tool.
[ ] Retrieve Influencer List: Get all entries from the Influencer Data Model associated with the specific event.
[ ] Send Brief to Influencers: Send an email to the retrieved influencer list containing the event brief and talking points.
[ ] Log Influencer Outreach: Create a new entry in the Outreach Tracker to log the date and method of contact.
[ ] Fetch Post-Event Metrics: Retrieve engagement numbers (Likes, Shares, Comments) from the Engagement Data Model.
[ ] Calculate Total Engagement: Sum the total number of interactions (Likes + Shares + Comments) across all platforms.
[ ] Calculate Engagement Rate: Execute formula: (Total Engagement / Total Reach) * 100 to determine the engagement percentage.
[ ] Generate Digital Performance Report: Create a comprehensive report summarizing the campaign's success and ROI based on the aggregated metrics.
[ ] Distribute Final Report: Send the generated performance report to the Event Stakeholders.
[ ] Archive Campaign: Update the Campaign Data Model status to 'Completed' and close the workflow.

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