FLOWER SHOP MOTHER'S DAY PROMOTION CHECKLIST

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--- PRE-PROMOTION PLANNING ---
[ ] Promotion Start Date
[ ] Promotion End Date
[ ] Target Sales Increase (%)
[ ] Marketing Campaign Goals (detailed)
[ ] Primary Promotional Channels (Email Marketing, Social Media, Website Banner, Local Advertising)
[ ] Offer Types to Include (Discounted Bouquets, Free Delivery, Gift Wrapping, Bundle Deals)
[ ] Key Message/Slogan

--- INVENTORY & ORDERING ---
[ ] Roses (Quantity)
[ ] Lilies (Quantity)
[ ] Hydrangeas (Quantity)
[ ] Vases (Quantity)
[ ] Rose Color Preference (Red, Pink, White, Yellow, Mixed)
[ ] Order Placement Date
[ ] Delivery Truck Capacity

--- MARKETING & ADVERTISING ---
[ ] Social Media Budget
[ ] Marketing Channels Used (Facebook, Instagram, Email Marketing, Local Newspaper, Radio Advertising)
[ ] Email Marketing Content (Draft)
[ ] Promotional Graphic File(s)
[ ] First Social Media Post Date
[ ] Primary Promotional Message (Early Bird Discount, Free Vase with Purchase, Same-Day Delivery Guarantee)

--- ONLINE ORDERING & WEBSITE UPDATES ---
[ ] Website Order Capacity (Orders/Hour)
[ ] Website Payment Gateway Status (Active, Maintenance, Down)
[ ] Website Promotion Start Date
[ ] Website Promotion End Date
[ ] Notes on Website Updates/Bugs
[ ] Mobile Ordering Functionality (Fully Functional, Partially Functional, Not Functional)
[ ] Number of Available Delivery Slots

--- IN-STORE DISPLAY & MERCHANDISING ---
[ ] Number of Featured Mother's Day Arrangement Displays
[ ] Display Themes Used (e.g., Rustic, Modern, Classic) (Rustic, Modern, Classic, Romantic, Bright & Cheerful)
[ ] Photos of Display Setup
[ ] Signage Clarity (e.g., Easy to Read, Needs Improvement) (Easy to Read, Needs Improvement)
[ ] Featured Arrangement Description (Short)
[ ] Aisle Flow Obstructions (e.g., Clear, Some Obstructions) (Clear, Some Obstructions)
[ ] Number of Vases Displayed

--- DELIVERY LOGISTICS & SCHEDULING ---
[ ] Delivery Start Date
[ ] First Delivery Time Slot
[ ] Estimated Number of Deliveries
[ ] Primary Delivery Zone
[ ] Delivery Vehicle Type (Car, Van, Truck)
[ ] Delivery Zones Included (Zone A, Zone B, Zone C)
[ ] Latest Delivery Time

--- CUSTOMER SERVICE & COMMUNICATION ---
[ ] Greeting Script - Standard Greeting
[ ] FAQ Responses - Common Mother's Day Inquiries
[ ] Estimated Call Volume Increase (%)
[ ] Preferred Communication Method (Customer) (Phone, Email, In-Person)
[ ] Training Date - Customer Service Protocol
[ ] Peak Call/In-Person Time Prediction
[ ] Customer Service Skills to Reinforce (Active Listening, Empathy, Problem Solving, Positive Language)

--- POST-PROMOTION ANALYSIS ---
[ ] Total Sales Revenue (vs. last year)
[ ] Number of Orders Received (vs. last year)
[ ] Average Order Value (vs. last year)
[ ] Overall Promotion Success (Rating) (Excellent, Good, Fair, Poor)
[ ] What went well during the promotion?
[ ] What could be improved for future promotions?
[ ] Which marketing channels were most effective? (Social Media, Email Marketing, Website Banner, Local Advertising, In-Store Signage)

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