FLOWER SHOP SOCIAL MEDIA CONTENT CHECKLIST

Created by ChecklistGuro (https://checklistguro.com)

--- CONTENT PLANNING & THEMES ---
[ ] Monthly Theme Start Date
[ ] Overall Monthly Theme (e.g., Spring Blooms, Romantic Pastels)
[ ] Key Dates & Holidays to Feature (Valentine's Day, Mother's Day, Easter, Thanksgiving, Christmas, Other (Specify))
[ ] Brainstorm Content Ideas (minimum 3)
[ ] Target Number of Posts This Month
[ ] Primary Content Focus (e.g., Product Showcases, Behind-the-Scenes, Customer Stories) (Product Showcases, Behind-the-Scenes, Customer Stories, Educational Content (Flower Care))

--- PHOTOGRAPHY & VIDEOGRAPHY ---
[ ] Scheduled Shoot Date
[ ] Shoot Start Time
[ ] Shoot Location
[ ] Reference Images/Mood Board
[ ] Estimated Number of Photos
[ ] Photography Style (e.g., Bright & Airy, Dark & Moody) (Bright & Airy, Dark & Moody, Natural Light, Studio)

--- CAPTION WRITING & HASHTAGS ---
[ ] Write Initial Caption Draft
[ ] Refine Caption for Tone & Clarity
[ ] Select Relevant Hashtag Categories (e.g., #flowers, #localbusiness, #wedding) (Flowers & Arrangements, Local Business & Community, Weddings & Events, Seasonal & Holiday, DIY & Tutorials)
[ ] Number of Primary Hashtags (Focus on relevance)
[ ] Number of Secondary/Trending Hashtags
[ ] List of Primary Hashtags
[ ] List of Secondary/Trending Hashtags

--- PLATFORM SPECIFIC OPTIMIZATION ---
[ ] Instagram Post Aspect Ratio (Square (1:1), Portrait (4:5), Landscape (16:9))
[ ] Instagram Hashtag Count
[ ] Facebook Post Link Preview (Auto-Generate, Customize)
[ ] Pinterest Board Keywords
[ ] TikTok Optimal Posting Time
[ ] Content Format (Facebook) (Image, Video, Link, Text Post)

--- SCHEDULING & POSTING ---
[ ] Scheduled Post Date
[ ] Scheduled Post Time
[ ] Platform (Instagram, Facebook, Pinterest, TikTok)
[ ] Post Type (Image, Video, Carousel, Reel)
[ ] Caption
[ ] Hashtags (Comma Separated)
[ ] Post Priority (1-10)

--- ENGAGEMENT & COMMUNITY MANAGEMENT ---
[ ] Number of Comments Replied To
[ ] Number of Direct Messages Replied To
[ ] Overall Tone of Responses (Positive, Neutral, Negative) (Positive, Neutral, Negative)
[ ] Summary of Common Questions/Concerns
[ ] Date of Last Community Interaction Review
[ ] Platforms Actively Managed Today (Instagram, Facebook, Pinterest, TikTok, Other)

--- PERFORMANCE TRACKING & ANALYSIS ---
[ ] Instagram Likes (Last Post)
[ ] Facebook Reach (Last Week)
[ ] Website Traffic from Social Media (Last Month)
[ ] Conversion Rate from Social Media (Last Month)
[ ] Overall Sentiment (Positive/Neutral/Negative) (Positive, Neutral, Negative)
[ ] Date of Last Analytics Review
[ ] Key Observations & Insights

--- LEGAL & COMPLIANCE ---
[ ] Copyright Compliance Check (Confirmed - All images and content licensed/original, Review Required - Potential copyright concerns identified)
[ ] Sponsored Content Disclosure (Disclosure clearly visible in all sponsored posts, Review Required - Ensure accurate and visible disclosures)
[ ] Platform Terms of Service Adherence (Reviewed and Compliant with current terms, Review Required - Potential violation identified)
[ ] Last Terms of Service Review Date
[ ] Notes on Legal/Compliance Concerns

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