GUEST SURVEY ANALYSIS REPORT

Created by ChecklistGuro (https://checklistguro.com)


--- DATA COLLECTION & PREPARATION ---
[ ] Survey Start Date
[ ] Survey End Date
[ ] Total Number of Responses Collected
[ ] Response Rate (Percentage)
[ ] Survey Platform Used (e.g., SurveyMonkey, Qualtrics, In-House) (SurveyMonkey, Qualtrics, In-House, Other)
[ ] Raw Survey Data File (CSV, Excel, etc.)
[ ] Description of Data Cleaning Steps Performed (e.g., handling missing values, removing duplicates)
[ ] Data Anonymization Process (Fully Anonymized, Pseudonymized, Not Applicable)

--- OVERALL SATISFACTION & KEY METRICS ---
[ ] Overall Satisfaction Score (Average)
[ ] Net Promoter Score (NPS)
[ ] Average Response Rate (%)
[ ] Average Rating for 'Cleanliness'
[ ] Average Rating for 'Staff Friendliness'
[ ] Average Rating for 'Value for Money'
[ ] Primary reason for dissatisfaction (if score < 3) (Room Quality, Service, Amenities, Value, Other)
[ ] Brief Summary of Key Satisfaction Drivers

--- DETAILED FEEDBACK ANALYSIS (QUALITATIVE) ---
[ ] Review overall sentiment expressed in open-ended comments (Positive, Negative, Neutral)
[ ] Identify recurring themes/topics mentioned in guest comments (Select all that apply) (Cleanliness, Service Quality, Food & Beverage, Room Comfort, Amenities, Noise Levels, Location, Value for Money, Other (Specify in LONG_TEXT))
[ ] Provide examples of representative guest comments illustrating common positive feedback.
[ ] Provide examples of representative guest comments illustrating common negative feedback.
[ ] Count of comments mentioning specific keywords (e.g., 'friendly', 'dirty', 'expensive')
[ ] Summarize key insights and trends identified from the qualitative feedback.

--- SPECIFIC ATTRIBUTE/AREA PERFORMANCE ---
[ ] Cleanliness Score (Average)
[ ] Service Quality Score (Average)
[ ] Food & Beverage Quality Score (Average - if applicable)
[ ] Room Comfort Score (Average)
[ ] Facilities & Amenities Score (Average)
[ ] Key Themes from 'Cleanliness' Comments
[ ] Key Themes from 'Service' Comments
[ ] Which aspects of the room were mentioned most frequently? (Select all that apply) (Bed Comfort, Bathroom Cleanliness, Noise Levels, Room Size, View)

--- DEMOGRAPHIC & SEGMENT ANALYSIS (IF APPLICABLE) ---
[ ] Guest Origin (Country/Region) (Domestic, International)
[ ] Purpose of Visit (Business, Leisure, Conference/Event, Family Vacation, Other)
[ ] Loyalty Program Tier (If Applicable) (Not a Member, Bronze, Silver, Gold, Platinum)
[ ] Age Range (Optional)
[ ] Travel Party Size (Solo, Couple, Family, Group (3+))

--- COMPARATIVE ANALYSIS (OPTIONAL) ---
[ ] Overall Satisfaction Score (Current Period)
[ ] Overall Satisfaction Score (Previous Period)
[ ] Change in Overall Satisfaction Score
[ ] Net Promoter Score (NPS) - Current Period
[ ] Net Promoter Score (NPS) - Previous Period
[ ] Benchmark Data Source (If Applicable) (Proprietary Benchmarking Data, Industry Average Data (e.g., STR), Competitor Data (Specific Competitor), No Benchmark Data Used)
[ ] Summary of Key Differences Observed Compared to Prior Period

--- RECOMMENDATIONS & ACTIONABLE INSIGHTS ---
[ ] Summary of Top 3 Key Improvement Areas
[ ] Categorize Recommendations (e.g., Operational, Training, Investment) (Operational, Training, Investment, Process Improvement, Technology)
[ ] Detailed Action Plan for Top Improvement Area #1 (Include Responsibility, Timeline, Resources)
[ ] Detailed Action Plan for Top Improvement Area #2 (Include Responsibility, Timeline, Resources)
[ ] Estimated ROI (Return on Investment) for Key Recommendations (Optional)
[ ] Recommendation Priority (High, Medium, Low) (High, Medium, Low)
[ ] Potential Risks & Mitigation Strategies for Implementation
[ ] Required Resources (e.g., Staff, Budget, Software)

--- REPORT PRESENTATION & FORMATTING ---
[ ] Report Format (PDF, Word, PowerPoint) (PDF, Word (.docx), PowerPoint (.pptx))
[ ] Number of Pages (Estimate)
[ ] Executive Summary Notes (Key takeaways for quick reference)
[ ] Visualizations Included (Select all that apply) (Bar Charts, Pie Charts, Line Graphs, Heatmaps, Word Cloud)
[ ] Color Palette Adherence (Brand Guidelines) (Yes - Compliant, No - Requires Adjustment)
[ ] Report Title
[ ] Report Completion Date

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