INFLUENCER MARKETING CAMPAIGN WORKFLOW

Created by ChecklistGuro (https://checklistguro.com)

[ ] Initialize Campaign Entry: Create a new entry in the 'Campaigns' data model to track the start of the influencer campaign.
[ ] Fetch Influencer List: Retrieve available influencers from the 'Influencer Database' model based on niche and follower count.
[ ] Assign Influencer Outreach Task: Create a task for the Marketing Manager to contact selected influencers and negotiate terms.
[ ] Update Influencer Status: Update the status of the selected influencers in the database to 'Contacted'.
[ ] Send Collaboration Brief: Send an automated email to the influencer containing the campaign requirements, timelines, and deliverables.
[ ] Content Review Task: Create a task for the Content Specialist to review the draft content submitted by the influencer.
[ ] Update Content Approval Status: Update the 'Campaign Deliverables' entry with the approval or rejection status of the content.
[ ] Calculate Total Campaign Cost: Sum the individual influencer fees and shipping costs to calculate the total projected budget spend.
[ ] Aggregate Total Reach: Sum the 'Follower Count' from all selected influencer entries to determine the total campaign potential reach.
[ ] Get Campaign Performance Metrics: Retrieve engagement data (likes, comments, clicks) from the 'Campaign Results' data model.
[ ] Calculate Engagement Rate: Execute a formula (Total Engagements / Total Reach * 100) to measure campaign efficiency.
[ ] Finalize Campaign Results: Update the master Campaign entry with the final calculated engagement rates and ROI.
[ ] Generate Campaign ROI Report: Create a performance report summarizing the campaign success against the initial budget and goals.
[ ] Notify Stakeholders: Send an email to the Marketing Director with the final campaign report and results summary.
[ ] Archive Completed Campaign: Remove the campaign from the 'Active Campaigns' view (or move to archive) once the process is finished.

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