INFLUENCER MARKETING PARTNERSHIP PERFORMANCE SURVEY CHECKLIST 2026

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--- CAMPAIGN OVERVIEW & ALIGNMENT ---
[ ] Campaign Name
[ ] Campaign Start Date
[ ] Campaign End Date
[ ] Primary Campaign Objective (Brand Awareness, Lead Generation, Product Launch, Sales Conversion, Community Engagement)
[ ] Target Platforms (Instagram, TikTok, YouTube, Twitch, LinkedIn)
[ ] Alignment Summary
[ ] Campaign Brief Document

--- CONTENT QUALITY & BRAND ALIGNMENT ---
[ ] Visual Aesthetic Alignment (Perfect Match, Partial Match, Misaligned)
[ ] Brand Values Represented (Authenticity, Innovation, Sustainability, Luxury/Premium, Accessibility)
[ ] Content Tone Analysis
[ ] Brand Safety Score
[ ] Screenshot of Content Reference

--- AUDIENCE ENGAGEMENT METRICS ---
[ ] Total Engagement Rate (%)
[ ] Total Number of Comments
[ ] Total Number of Shares/Reposts
[ ] Primary Engagement Drivers (Likes, Saves, Shares, Click-throughs, Comments)
[ ] Audience Sentiment Rating (Very Positive, Positive, Neutral, Negative, Very Negative)
[ ] Detailed Sentiment Analysis Summary

--- REACH & IMPRESSION ACCURACY ---
[ ] Total Impressions Achieved
[ ] Total Reach Count
[ ] Platforms Utilized (Instagram, TikTok, YouTube, X (Twitter), LinkedIn)
[ ] Campaign End Date
[ ] Platform Analytics Screenshot
[ ] Discrepancy Notes

--- CONVERSION & ROI ANALYSIS ---
[ ] Total Number of Conversions
[ ] Cost Per Acquisition (CPA)
[ ] Primary Conversion Goal Achieved (Sales/Revenue, Lead Generation, App Downloads, Newsletter Signups, Website Traffic Increase)
[ ] Analysis of Conversion Discrepancies
[ ] Campaign Performance Report Export

--- COMPLIANCE & DISCLOSURE AUDIT ---
[ ] Required Disclosures Included (#ad or #sponsored Tag, Paid Partnership Tool Activated, Verbal Disclosure (in video/audio), Link Disclosure in Bio/Description)
[ ] Compliance Status (Fully Compliant, Minor Infraction (Requires Edit), Non-Compliant (Requires Re-upload))
[ ] Date of Content Publication
[ ] Proof of Disclosure Screenshot
[ ] Notes on Compliance Issues
[ ] Compliance Auditor Signature

--- TIMELINE & DELIVERABLE ADHERENCE ---
[ ] Scheduled Post Date
[ ] Actual Posting Date
[ ] Deliverable Status (Completed, Delayed, Pending Approval, Missing)
[ ] Deliverables Received (Instagram Story, Instagram Reel, TikTok Video, YouTube Integration, Static Feed Post)
[ ] Delay Explanation or Notes
[ ] Proof of Posting (Screenshot)

--- INFLUENCER COMMUNICATION & PROFESSIONALISM ---
[ ] Influencer Responsiveness Level (Highly Responsive, Moderate, Delayed/Slow, Unresponsive)
[ ] Communication Channels Used (Email, Instagram DM, Slack/Discord, WhatsApp/SMS, Video Calls)
[ ] Notes on Collaboration Experience
[ ] Number of Briefing Iterations Required
[ ] Brand Manager Verification

--- POST-CAMPAIGN SENTIMENT & BRAND PERCEPTION ---
[ ] Primary Positive Sentiment Indicators (Increased Brand Awareness, Improved Brand Trust, Positive Product Association, High Interest in Future Releases)
[ ] Observed Negative Sentiment Indicators (Brand Confusion, Negative Feedback on Product/Service, Criticism of Influencer Alignment, Price Sensitivity Complaints)
[ ] Qualitative Audience Feedback Summary
[ ] Estimated Net Sentiment Score (0-100)
[ ] Screenshots of Top Performing Comments

--- FINAL SETTLEMENT & CONTRACT CONCLUSION ---
[ ] Payment Completion Date
[ ] Total Final Payment Amount
[ ] Contractual Deliverables Completed (All Social Posts Uploaded, Story Sets Published, Usage Rights Secured, Raw Content Files Received)
[ ] Signed Completion Certificate
[ ] Authorized Manager Sign-off

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