INSURANCE AGENT PERFORMANCE KPI REVIEW CHECKLIST 2026

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--- SALES PRODUCTIVITY & CONVERSION METRICS ---
[ ] New Policies Issued (YTD)
[ ] Quote-to-Bind Conversion Rate (%)
[ ] Review Period End Date
[ ] Target Achievement Status (Exceeded Target, Met Target, Below Target, Critical Gap)
[ ] Sales Gap Analysis & Commentary
[ ] Agent/Manager Acknowledgment

--- RETENTION & CLIENT LOYALTY ANALYSIS ---
[ ] Current Policy Renewal Rate (%)
[ ] Policy Lapse Rate
[ ] Primary Reason for Non-Renewal (Premium Increase, Switching to Competitor, Loss of Insurable Interest, Unsatisfactory Claims Experience, Other)
[ ] Client Retention Strategies Implemented (Loyalty Discount Application, Annual Policy Review Meeting, Proactive Renewal Reminders, Bundle/Multi-Policy Incentives)
[ ] Retention Trend Analysis Notes
[ ] Review Period End Date

--- COMPLIANCE & REGULATORY ADHERENCE ---
[ ] Agent Licensing Status (Active, Expired, Pending Renewal, Suspended)
[ ] Completed Mandatory 2026 Compliance Modules (Anti-Money Laundering (AML) Update, Data Privacy & GDPR/CCPA Compliance, Ethics and Professional Conduct, New Product Regulations 2026)
[ ] Last Regulatory Audit Date
[ ] Proof of Professional Indemnity Insurance
[ ] Disciplinary Actions or Regulatory Inquiries Notes
[ ] Compliance Officer Attestation

--- CUSTOMER SERVICE EXCELLENCE & NPS ---
[ ] Average Net Promoter Score (NPS)
[ ] Review Period End Date
[ ] Customer Satisfaction Rating (Very Satisfied, Satisfied, Neutral, Dissatisfied)
[ ] Summary of Customer Feedback Trends
[ ] Identified Service Pain Points (Slow Response Time, Communication Gap, Documentation Errors, Inaccurate Information)
[ ] Customer Survey Report Attachment
[ ] Auditor Verification Signature

--- PIPELINE & LEAD MANAGEMENT EFFICIENCY ---
[ ] Lead Conversion Rate (%)
[ ] Last Pipeline Review Date
[ ] Lead Source Distribution (Digital Marketing, Referrals, Cold Calling, Direct Mail)
[ ] CRM Utilization Compliance (Contact Info Updated, Follow-up Tasks Scheduled, Interaction Logs Completed, Lead Status Current)
[ ] Pipeline Bottleneck Observations
[ ] Monthly Lead Report

--- UNDERWRITING QUALITY & RISK ACCURACY ---
[ ] Application Accuracy Rating (High Accuracy, Moderate Accuracy, Low Accuracy - Requires Training)
[ ] Number of Documentation Errors Found
[ ] Identified Risk Discrepancies (Incomplete Client Information, Inaccurate Property Valuation, Missing Mandatory Disclosures, Incorrect Coverage Limits Specified)
[ ] Underwriting Discrepancy Details
[ ] Review Completion Date
[ ] Supporting Audit Evidence

--- REVENUE & COMMISSION ACCURACY ---
[ ] Total Premium Collected
[ ] Commission Discrepancy Amount
[ ] Revenue Growth Status (Increased, Stable, Decreased)
[ ] Identified Revenue Leakage Sources (Unprocessed Renewals, Incorrect Commission Splits, Uncollected Premiums, Clerical Errors)
[ ] Discrepancy Resolution Plan
[ ] Commission Statement Audit Trail
[ ] Audit Completion Date
[ ] Reviewer Authorization

--- PROFESSIONAL DEVELOPMENT & TRAINING COMPLIANCE ---
[ ] Last Training Completion Date
[ ] Completed Mandatory Modules (Anti-Money Laundering (AML) 2026 Update, New Product Suite Training, GDPR & Data Privacy Refresher, Cybersecurity Awareness 2026)
[ ] Total Continuing Education (CE) Credits Earned
[ ] Summary of Skill Gaps Identified
[ ] Upload Training Certificates
[ ] Agent Acknowledgment of Training Compliance

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