MARKETING CAMPAIGN CHECKLIST

Created by ChecklistGuro (https://checklistguro.com)

--- CAMPAIGN GOALS & STRATEGY ---
[ ] Define Overall Campaign Goal (e.g., Increase leads, Sell X properties)
[ ] Target Number of Leads Generated
[ ] Target Conversion Rate (e.g., Leads to Appointments)
[ ] Primary Campaign Focus (Choose one) (New Listings, Buyer Representation, Seller Representation, Investment Properties)
[ ] Campaign Start Date
[ ] Campaign End Date
[ ] Brief Description of Campaign Theme/Narrative
[ ] Budget Allocation for Paid Advertising (in USD)

--- TARGET AUDIENCE RESEARCH & SEGMENTATION ---
[ ] Describe your Ideal Client Persona (e.g., demographics, lifestyle, goals, pain points)
[ ] Estimated Age Range of Target Clients (Lower Bound)
[ ] Estimated Age Range of Target Clients (Upper Bound)
[ ] Primary Geographic Focus (e.g., city, region, state) (City, Region, State, National)
[ ] What are the client's primary motivations for buying property? (Investment, Relocation, Upsizing, Downsizing, First-Time Homebuyer, Vacation Home)
[ ] What are the client's biggest concerns or challenges regarding real estate?
[ ] Client's Preferred Communication Channel? (Email, Phone, Social Media, Text Message)
[ ] Estimated Average Household Income of Target Audience

--- BRANDING & MESSAGING ---
[ ] Brand Voice Guidelines
[ ] Key Messaging Points (Value Proposition)
[ ] Primary Brand Colors (Color 1, Color 2, Color 3)
[ ] Font Size (Headline)
[ ] Logo Files (Various Formats)
[ ] Target Keywords (Brand Focused) (Luxury Real Estate, Investment Property, First-Time Home Buyer, Coastal Living, Modern Design)
[ ] Brand Story (Brief Summary)

--- WEBSITE & LANDING PAGES ---
[ ] Target Landing Page Conversion Rate (%)
[ ] Landing Page URL Status (Active, Testing, Inactive)
[ ] Landing Page Headline Copy
[ ] Landing Page Call to Action (CTA) Copy
[ ] Landing Page Image(s) - Optimized for Speed
[ ] Landing Page Form Fields (e.g., Name, Email, Phone) (First Name, Last Name, Email, Phone Number, Address, City, State, Zip Code, Preferred Communication Method)
[ ] Mobile Responsiveness Testing Passed? (Yes, No)
[ ] Page Load Speed (seconds)

--- CONTENT CREATION & DISTRIBUTION ---
[ ] Blog Post/Article Topic & Outline
[ ] Property Photos/Videos - Initial Selection
[ ] Content Formats to Create (Select all that apply) (Blog Posts, Videos, Infographics, Social Media Graphics, Email Newsletter, Virtual Tours, Case Studies)
[ ] Keyword Research - Primary Keyword
[ ] Content Brief for Copywriter/Videographer (if applicable)
[ ] Content Creation Deadline
[ ] Number of Social Media Posts per Week
[ ] Content Distribution Platform Priority (e.g. Facebook, LinkedIn, Instagram) (Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest)

--- SOCIAL MEDIA MARKETING ---
[ ] Which Social Media Platforms will be utilized? (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter (X))
[ ] Daily Post Frequency (per platform)
[ ] Social Media Content Pillars (brief description of themes)
[ ] Example Social Media Graphics/Templates
[ ] Primary Social Media Manager (Internal Employee, Freelancer, Agency)
[ ] Hashtag Research Keywords (Initial List)
[ ] Planned Social Media Campaign Start Date
[ ] Social Media Content Calendar (Initial Outline - include dates, platform, post type)

--- EMAIL MARKETING ---
[ ] Email Campaign Name
[ ] Email Sequence Stage (Welcome, Property Showcase, Mortgage Pre-Approval, Follow-Up)
[ ] Email Subject Line
[ ] Email Body Copy
[ ] Featured Image (Optional)
[ ] Number of Recipients (Estimate)
[ ] Scheduled Send Date
[ ] Scheduled Send Time
[ ] Call to Action Buttons (View Property Details, Schedule a Showing, Contact Agent, Download Brochure)

--- PAID ADVERTISING (PPC) ---
[ ] Daily PPC Budget
[ ] Campaign Goal (Lead Generation, Brand Awareness, Website Traffic) (Lead Generation, Brand Awareness, Website Traffic)
[ ] Targeted Keywords (comma separated)
[ ] Bidding Strategy (Manual CPC, Automated Bidding) (Manual CPC, Automated Bidding)
[ ] Ad Copy Variations (at least 3)
[ ] Number of Landing Page Variations (A/B Testing)
[ ] Ad Platform (Google Ads, Facebook Ads, LinkedIn Ads) (Google Ads, Facebook Ads, LinkedIn Ads)
[ ] Campaign Start Date

--- PUBLIC RELATIONS & OUTREACH ---
[ ] Target Media Outlets (Initial List) (Local Newspapers, Real Estate Magazines, Local TV/Radio Stations, Online Real Estate Blogs, Industry-Specific Publications)
[ ] Press Release Draft - Initial Version
[ ] Key Message Focus (For Pitch) (New Development, Market Trends/Analysis, Community Impact, Expert Advice/Tips, Client Success Stories)
[ ] Influencer Categories (To Research) (Local Lifestyle Bloggers, Home Staging Experts, Mortgage Brokers, Interior Designers, Local Community Leaders)
[ ] Personalized Pitch Notes (For Each Contact)
[ ] Scheduled Pitch Date
[ ] Number of Media Contacts Pursued (Initial)
[ ] Notes on Follow-up Communication (After Initial Pitch)

--- MEASUREMENT & ANALYSIS ---
[ ] Website Traffic Increase (%)
[ ] Lead Generation Volume
[ ] Conversion Rate (Leads to Clients)
[ ] Cost Per Lead (CPL)
[ ] Return on Ad Spend (ROAS)
[ ] Primary Metrics for Success (Website Traffic, Lead Generation, Conversion Rate, ROAS)
[ ] Date of Last Campaign Performance Review
[ ] Summary of Key Findings from Performance Review
[ ] Campaign Performance Report (PDF)

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