MARKETING CAMPAIGN EFFECTIVENESS SURVEY CHECKLIST

Created by ChecklistGuro (https://checklistguro.com)

--- CAMPAIGN GOALS & OBJECTIVES ---
[ ] Describe the primary goals of this marketing campaign.
[ ] What was the targeted reach (e.g., impressions, website visitors) for this campaign?
[ ] To what extent were the initial campaign goals met? (Exceeded Goals, Met Goals, Partially Met Goals, Did Not Meet Goals)
[ ] Provide specific examples of how the campaign contributed to achieving business objectives.
[ ] What was the planned budget for the campaign?
[ ] Select the key performance indicators (KPIs) used to measure campaign success. (Website Traffic, Conversion Rate, Social Media Engagement, Lead Generation, Sales Revenue)

--- TARGET AUDIENCE REACH ---
[ ] Estimated Target Audience Size
[ ] Primary Audience Segment Targeted (Demographic (Age, Gender, Location), Interest-Based, Behavioral, Custom/Other)
[ ] Channels Used to Reach Target Audience (Social Media (Specify Platforms), Email Marketing, Paid Advertising (Search, Display), Content Marketing (Blog, Articles), Influencer Marketing, Partnerships, Public Relations)
[ ] Reach (Impressions)
[ ] Website Traffic Attributed to Campaign
[ ] Accuracy of Audience Targeting (Self-Assessment) (Highly Accurate, Moderately Accurate, Somewhat Accurate, Not Accurate)

--- MESSAGING & CREATIVE ---
[ ] Overall Clarity of Messaging (Very Clear, Clear, Somewhat Clear, Unclear)
[ ] Relevance to Target Audience (Highly Relevant, Relevant, Somewhat Relevant, Not Relevant)
[ ] Average Engagement Rate (likes, shares, comments)
[ ] Describe the Visual Appeal of the Campaign Assets
[ ] Which creative elements resonated most with the audience? (Select all that apply) (Video, Images, Graphics, Copywriting, Other)
[ ] Describe any areas where the messaging could be improved.

--- CHANNEL PERFORMANCE ---
[ ] Impressions (Total)
[ ] Clicks
[ ] Click-Through Rate (CTR)
[ ] Cost Per Click (CPC)
[ ] Conversion Rate
[ ] Cost Per Conversion
[ ] Overall Channel Performance (Scale of 1-5, 1 being poor, 5 being excellent) (1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent)
[ ] Additional Notes on Channel Performance

--- WEBSITE/LANDING PAGE OPTIMIZATION ---
[ ] Bounce Rate (%)
[ ] Average Session Duration (seconds)
[ ] Conversion Rate (%)
[ ] Mobile Friendliness (Rating) (Excellent, Good, Fair, Poor)
[ ] A/B Testing Performed? (Headline Variations, Call-to-Action (CTA) Placement, Image Selection, No A/B Testing)
[ ] Describe any page load speed issues encountered.

--- CONVERSION TRACKING & ANALYTICS ---
[ ] Total Campaign Budget
[ ] Number of Website Visits Attributed to Campaign
[ ] Number of Leads Generated
[ ] Conversion Rate (Leads/Visits)
[ ] Cost Per Lead (CPL)
[ ] Conversion Tracking Platform Used (Google Analytics, Adobe Analytics, Other (Specify in Long Text))
[ ] Specify 'Other' Tracking Platform (if selected)
[ ] Date Conversion Tracking Implemented

--- RETURN ON INVESTMENT (ROI) ---
[ ] Total Campaign Cost (USD)
[ ] Revenue Directly Attributable to Campaign (USD)
[ ] Number of New Customers Acquired Through Campaign
[ ] Average Customer Lifetime Value (CLTV)
[ ] Cost Per Acquisition (CPA) - Calculated
[ ] Overall ROI Percentage - Calculated
[ ] ROI Calculation Method Used (Traditional Revenue-Based, Customer Lifetime Value (CLTV), Other - Specify in Long Text)
[ ] Notes on ROI Calculation/Assumptions

--- CUSTOMER FEEDBACK & SENTIMENT ---
[ ] Please describe your overall experience with the campaign.
[ ] On a scale of 1-10 (1 being very negative, 10 being very positive), how would you rate the campaign?
[ ] Which of the following words best describe your feelings about the campaign? (Positive, Negative, Confusing, Informative, Entertaining, Annoying)
[ ] Did the campaign make you more likely to purchase our product/service? (Yes, No, Not Sure)
[ ] If applicable, please share any specific comments or suggestions.

--- LEGAL & COMPLIANCE ---
[ ] Compliance with GDPR/Privacy Regulations? (Yes, fully compliant, Yes, with minor adjustments, No, requires further review, Not applicable)
[ ] Adherence to Advertising Standards? (Yes, fully compliant, Yes, with minor adjustments, No, requires further review, Not applicable)
[ ] Terms & Conditions clearly displayed? (Yes, No)
[ ] Date of Last Legal Review
[ ] Description of any legal disclaimers used
[ ] Upload relevant legal documentation (e.g., terms of service)

--- LESSONS LEARNED & FUTURE IMPROVEMENTS ---
[ ] Summarize key successes of the campaign.
[ ] Describe the biggest challenges encountered during the campaign.
[ ] Estimate percentage of budget that should be reallocated based on channel performance.
[ ] Which of the following areas require further testing or optimization? (Messaging, Creative Assets, Targeting, Channel Selection, Landing Page Optimization)
[ ] Specific adjustments needed to targeting parameters for future campaigns.
[ ] Recommended date for a follow-up campaign or A/B testing round.

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