MARKETING CAMPAIGN PROJECT CHECKLIST TEMPLATE

Created by ChecklistGuro (https://checklistguro.com)

--- CAMPAIGN STRATEGY & PLANNING ---
[ ] Campaign Goal Description
[ ] Target Audience Definition
[ ] Campaign Type (Brand Awareness, Lead Generation, Sales Promotion, Product Launch)
[ ] Estimated Campaign Reach
[ ] Key Messaging Points
[ ] Campaign Start Date
[ ] Campaign End Date

--- BUDGET ALLOCATION ---
[ ] Total Campaign Budget
[ ] Budget Allocation - Paid Advertising
[ ] Budget Allocation - Content Creation
[ ] Budget Allocation - Social Media
[ ] Budget Allocation - Email Marketing
[ ] Budget Allocation - Influencer Marketing
[ ] Contingency Budget (e.g., 10% of total)

--- CONTENT CREATION & ASSETS ---
[ ] Main Campaign Visual Asset
[ ] Headline Copy Options (A/B Testing)
[ ] Body Copy for Landing Page
[ ] Image Style Preferences (Professional, Lifestyle, Illustrative)
[ ] Video Script
[ ] Tone of Voice (Formal, Informal, Humorous)
[ ] Call to Action Copy

--- CHANNEL IMPLEMENTATION & SETUP ---
[ ] Primary Social Media Platform (Facebook, Instagram, Twitter (X), LinkedIn, TikTok, Other)
[ ] Ad Budget for Google Ads
[ ] Email Marketing Platform Setup Notes
[ ] Email Marketing List Segmentation (Demographics, Interests, Purchase History, Website Activity)
[ ] Scheduled Post Start Date (Social Media)
[ ] Landing Page URL (Existing Landing Page, New Landing Page Required)

--- CAMPAIGN LAUNCH & MONITORING ---
[ ] Scheduled Launch Date
[ ] Scheduled Launch Time
[ ] Initial Ad Spend (Daily)
[ ] Launch Status (Not Started, In Progress, Completed, Delayed)
[ ] Website Traffic (Initial 24 hours)
[ ] Social Media Impressions (Initial 24 hours)
[ ] Launch Day Notes

--- PERFORMANCE ANALYSIS & REPORTING ---
[ ] Website Traffic Increase (%)
[ ] Lead Generation (Total)
[ ] Conversion Rate (%)
[ ] Cost Per Acquisition (CPA)
[ ] Overall Campaign Performance Rating (Excellent, Good, Average, Below Average, Poor)
[ ] Key Performance Insights
[ ] Performance Report Document

--- LEGAL & COMPLIANCE ---
[ ] Data Privacy Compliance (GDPR, CCPA, etc.) (Fully Compliant, Partially Compliant, Not Compliant)
[ ] Advertising Standards Compliance (ASA, FTC, etc.) (Compliant, Requires Review, Not Compliant)
[ ] Terms and Conditions Review Notes
[ ] Privacy Policy Document
[ ] Copyright Clearance Status (Cleared, Pending, Not Cleared)
[ ] Date of Legal Review

--- POST-CAMPAIGN REVIEW ---
[ ] Overall Campaign ROI
[ ] Cost Per Acquisition (CPA)
[ ] Met Campaign Objectives? (Yes, No, Partially)
[ ] Key Successes and Learnings
[ ] Areas for Improvement
[ ] Which channels performed best? (Social Media, Email Marketing, Paid Advertising, Website/Blog, Other)
[ ] Date of Review Completion

--- END OF TEMPLATE ---
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