MARKETING CAMPAIGN PROJECT MANAGEMENT

Created by ChecklistGuro (https://checklistguro.com)

[ ] Retrieve Campaign Brief: Fetch the initial campaign requirements and objectives from the Campaign Data Model.
[ ] Create Campaign Record: Generate a new entry in the Campaign Data Model to initialize the project tracking.
[ ] Assign Creative Briefing: Create a task for the Creative Director to review the campaign objectives.
[ ] Update Budget Allocation: Update the 'Allocated Budget' field in the Campaign entry after the brief is approved.
[ ] Calculate Remaining Budget: Subtract the 'Estimated Spend' from the 'Allocated Budget' to determine remaining funds.
[ ] Sum Total Ad Spend: Aggregate all 'Spend' entries from the Ad Set Data Model to calculate total campaign cost.
[ ] Content Production Task: Create tasks for designers and copywriters to produce campaign assets.
[ ] Fetch Asset Links: Retrieve the URLs of completed creative assets from the Asset Data Model.
[ ] Legal & Compliance Review: Assign a task to the Legal team to review campaign copy for regulatory compliance.
[ ] Notify Stakeholders: Send an email to the Marketing Manager once the campaign assets are ready for review.
[ ] Set Campaign Status to 'Live': Update the Campaign entry status to 'Active' once all launch tasks are complete.
[ ] Calculate ROI: Aggregate revenue entries and divide by total cost entries to determine Return on Investment.
[ ] Generate Campaign Performance Report: Create a final performance report summarizing all KPIs from the campaign period.
[ ] Urgent Budget Alert: Send an SMS to the Budget Owner if the calculated spending exceeds 90% of the allocation.
[ ] Cleanup Draft Assets: Delete outdated or rejected draft entries from the Asset Data Model after campaign conclusion.

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