PRODUCT LAUNCH EVENT CHECKLIST TEMPLATE: MARKETING, DEMO & SALES MANAGEMENT

Created by ChecklistGuro (https://checklistguro.com)


--- PRE-LAUNCH MARKETING & PROMOTION ---
[ ] Social Media Campaign Start Date
[ ] Target Website Traffic Increase (%)
[ ] Marketing Channels Used (Social Media, Email Marketing, Paid Advertising, Public Relations, Content Marketing)
[ ] Key Messaging for Marketing Materials
[ ] Approved Marketing Creative Assets (Images, Videos)
[ ] Influencer Outreach Status (Not Started, In Progress, Completed)
[ ] Press Release Distribution Date

--- EVENT LOGISTICS & VENUE MANAGEMENT ---
[ ] Venue Address
[ ] Event Date
[ ] Event Start Time
[ ] Maximum Attendee Capacity
[ ] Venue Layout/Floor Plan
[ ] AV Equipment Required? (Yes, No)
[ ] Necessary Venue Amenities (Wi-Fi, Projector, Sound System, Catering, Parking)
[ ] Venue Confirmation Deadline

--- DEMO & PRESENTATION PREPARATION ---
[ ] Demo Script Outline
[ ] Presentation Slides (PowerPoint/Keynote)
[ ] Demo Duration (minutes)
[ ] Key Features to Highlight (Feature 1, Feature 2, Feature 3, Feature 4)
[ ] Demo Rehearsal Date
[ ] Scheduled Demo Rehearsal Time
[ ] Presenter Name

--- SALES TEAM READINESS & TRAINING ---
[ ] Sales Script/Talking Points Review
[ ] Key Product Features to Highlight (Feature 1, Feature 2, Feature 3, Feature 4)
[ ] Target Number of Qualified Leads
[ ] Sales Training Session Date
[ ] FAQ Anticipation & Responses
[ ] Lead Qualification Criteria (Criteria A, Criteria B, Criteria C)

--- EVENT DAY EXECUTION & MONITORING ---
[ ] Scheduled Start Time of Event
[ ] Scheduled Demo Start Time
[ ] Actual Attendee Count (Physical or Virtual)
[ ] Technical Issues Encountered (Select all that apply) (Audio Problems, Video Issues, Platform Instability, Connectivity Problems, None)
[ ] Overall Event Flow (Subjective Assessment) (Excellent, Good, Fair, Needs Improvement)
[ ] Notes on Audience Engagement (Qualitative Observations)
[ ] Date of event (Confirmation)

--- POST-EVENT FOLLOW-UP & REPORTING ---
[ ] Total Leads Generated
[ ] Qualified Leads
[ ] Conversion Rate (Leads to Sales)
[ ] Overall Event Success Rating (1-5) (1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent)
[ ] Key Learnings & Recommendations
[ ] Date of Final Report Submission
[ ] Supporting Documents (e.g., attendee list, feedback surveys)

--- END OF TEMPLATE ---
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