REAL ESTATE OPEN HOUSE CHECKLIST TEMPLATE: STAGING, MARKETING & LEAD CAPTURE MANAGEMENT

Created by ChecklistGuro (https://checklistguro.com)


--- PRE-OPEN HOUSE PREPARATION ---
[ ] Open House Date
[ ] Start Time
[ ] End Time
[ ] Expected Attendance (Estimate)
[ ] Property Address (Confirmation)
[ ] Listing Agent (Agent 1, Agent 2, Agent 3)
[ ] Marketing Channels to Use (MLS, Social Media, Online Advertising, Signage)

--- PROPERTY STAGING & PRESENTATION ---
[ ] Detailed Staging Notes
[ ] Number of Fresh Flowers
[ ] Areas to Deep Clean (Kitchen, Bathrooms, Living Room, Bedrooms, Floors)
[ ] Pre-Staging Photos
[ ] Overall Staging Style (Modern, Traditional, Coastal, Rustic)
[ ] Number of Throw Pillows

--- MARKETING & PROMOTION ---
[ ] Number of Social Media Posts Scheduled
[ ] Marketing Channels Utilized (Facebook, Instagram, MLS Listing, Local Newspaper, Email Marketing)
[ ] Social Media Campaign Start Date
[ ] Headline for MLS Listing
[ ] Promotional Flyer (optional)
[ ] Signage Placement - Checked (Yard Sign, Directional Signs)

--- OPEN HOUSE DAY - SETUP & EXECUTION ---
[ ] Open House Start Time
[ ] Signage Placement (Front Yard)
[ ] Number of Welcome Flyers Distributed
[ ] Music Playlist Status? (On, Off, Needs Adjustment)
[ ] Notes on Property Condition during Open House
[ ] Agent Signature confirming readiness

--- LEAD CAPTURE & FOLLOW-UP ---
[ ] Visitor First Name
[ ] Visitor Last Name
[ ] Visitor Email Address
[ ] Phone Number (optional)
[ ] Interested in Buying or Renting? (Buying, Renting, Not Sure)
[ ] Preferred Follow-Up Date
[ ] Preferred Follow-Up Time
[ ] Interested Features (select all that apply) (Kitchen, Backyard, Garage, Location)

--- POST-OPEN HOUSE TASKS ---
[ ] Total Attendees
[ ] Number of Leads Collected
[ ] Overall Open House Success (Rate 1-5) (1 - Poor, 2 - Fair, 3 - Average, 4 - Good, 5 - Excellent)
[ ] Notes/Observations from Open House
[ ] Date of Follow-Up Emails Sent
[ ] Feedback Received from Agent (positive/negative/neutral) (Positive, Negative, Neutral)

--- END OF TEMPLATE ---
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