REFERRAL PROGRAM CHECKLIST

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--- PROGRAM GOALS & STRATEGY ---
[ ] Define Primary Goal of Referral Program
[ ] Target Number of Referrals (First 3 Months)
[ ] Identify Key Performance Indicators (KPIs)
[ ] Program Budget Allocation (Low (Under $1,000), Medium ($1,000 - $5,000), High (Over $5,000))
[ ] Outline Overall Program Tone & Messaging
[ ] Target Client Segments to Prioritize for Referrals (First-Time Homebuyers, Luxury Home Buyers/Sellers, Investors, Relocation Clients, Downsizing Clients)
[ ] Target Launch Date

--- REFERRAL SOURCE IDENTIFICATION & SEGMENTATION ---
[ ] Primary Referral Sources (Select all that apply) (Past Clients, Network/Sphere of Influence, Vendor Partners (e.g., lenders, inspectors), Social Media Contacts, Online Communities/Forums, Employee/Team Referrals)
[ ] Describe your Ideal Referral Source Profile
[ ] Estimated Number of Potential Referrers (Approximate)
[ ] Do you want to segment referrers? (e.g., tiered rewards) (Yes, No)
[ ] If yes, briefly outline the segmentation criteria (e.g., transaction volume, relationship duration)
[ ] What are the most valuable attributes of your ideal referrer? (Active in the community, Strong social media presence, High level of trust, Large network, Frequent home-related needs)

--- REFERRER INCENTIVE STRUCTURE ---
[ ] Referral Fee Percentage
[ ] Fixed Referral Fee Amount
[ ] Bonus for First Referral (Optional)
[ ] Bonus for Multiple Referrals (Tiered System) - First Tier
[ ] Bonus for Multiple Referrals (Tiered System) - Second Tier
[ ] Payment Method for Referrer (Check, Direct Deposit, Gift Card, Other (Specify))
[ ] Detailed Explanation of Incentive Structure for Referrers
[ ] Threshold for Incentive Payment (e.g., referral must close) (Referral Confirmation, Contract Signed, Closing)

--- REFERRAL RECIPIENT INCENTIVE (OPTIONAL) ---
[ ] Offer Referral Recipient Incentive? (Yes, No)
[ ] Incentive Type (If Yes) (Discount on Fees, Credit Towards Services, Gift Card, Free Home Valuation, Other (Specify))
[ ] Discount Percentage (if applicable)
[ ] Credit Amount (if applicable)
[ ] Terms and Conditions for Referral Recipient Incentive

--- LEGAL & COMPLIANCE ---
[ ] Review of State Real Estate Advertising Regulations? (Yes, reviewed and compliant, No, needs review, Not Applicable)
[ ] Review of Fair Housing Act Compliance? (Yes, reviewed and compliant, No, needs review, Not Applicable)
[ ] Summary of Legal Consultation (if applicable)
[ ] Privacy Policy Update Required? (Yes, needs updating, No, current policy is sufficient, Not Applicable)
[ ] Copy of Referral Program Legal Disclosures
[ ] Compliance with Anti-Kickback Statutes? (Yes, reviewed and compliant, No, needs review, Not Applicable)
[ ] Notes regarding potential implications of agency relationships related to referrals.

--- PROGRAM PROMOTION & COMMUNICATION ---
[ ] Which Communication Channels Will Be Used? (Email Newsletter, Website Banner, Social Media (Facebook, LinkedIn, Instagram), Direct Mail, Listing Presentations, Client Appreciation Events)
[ ] Draft Initial Referral Program Messaging
[ ] Main Communication Method? (Email, Website, Social Media, Print Materials)
[ ] Number of Social Media Posts Per Week (Initial Campaign)
[ ] Date of Initial Referral Program Announcement
[ ] Upload Graphics/Templates for Social Media Promotion
[ ] Short, Catchy Referral Program Tagline

--- TRACKING & REPORTING ---
[ ] Total Referrals Received (Monthly)
[ ] Referrals Resulting in Closed Deals (Monthly)
[ ] Conversion Rate (Referral to Closed Deal)
[ ] Average Referral Value (Estimated)
[ ] Tracking Platform Used (CRM (e.g., HubSpot, Salesforce), Spreadsheet (e.g., Google Sheets, Excel), Dedicated Referral Software, Manual Tracking)
[ ] Date of Last Performance Review
[ ] Summary of Key Findings from Last Performance Review
[ ] Report Frequency (How often are reports generated?) (Weekly, Bi-Weekly, Monthly, Quarterly)

--- PROGRAM LAUNCH & ONGOING MANAGEMENT ---
[ ] Official Program Launch Date
[ ] Post-Launch Communication Plan (First 30 Days)
[ ] Frequency of Performance Review (e.g., monthly, quarterly)
[ ] Primary Communication Channel for Program Updates (Email, Website/Blog, Social Media, Direct Mail)
[ ] Key Performance Indicators (KPIs) to Monitor (Number of Referrals, Conversion Rate of Referrals, Average Deal Size from Referrals, Cost Per Referral, Referrer Satisfaction)
[ ] Date of Next Program Review
[ ] Notes on initial program response and adjustments needed

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