RETAIL CUSTOMER EXPERIENCE SURVEY CHECKLIST

Created by ChecklistGuro (https://checklistguro.com)


--- PRE-VISIT & STORE APPEARANCE ---
[ ] Google Review Star Rating (Pre-Visit)
[ ] Storefront Cleanliness (Excellent, Good, Average, Poor, Very Poor)
[ ] Exterior Signage Visibility (Very Visible, Visible, Somewhat Visible, Not Visible)
[ ] Describe any observations about the store's exterior appearance
[ ] Music/Atmosphere (if applicable) (Pleasant, Neutral, Unpleasant, Not Applicable, Too Loud, Too Quiet)

--- STAFF INTERACTION & SERVICE ---
[ ] How were you greeted by staff upon entering the store? (Warmly and promptly, Neutral, Not greeted, Unfriendly)
[ ] How helpful was the staff in answering your questions? (Very helpful, Helpful, Neutral, Not helpful)
[ ] Approximately how long did you wait for assistance? (in minutes)
[ ] Please describe your interaction with the staff.
[ ] Did the staff seem knowledgeable about the products? (Yes, No, Unsure)
[ ] Customer Signature (optional)

--- PRODUCT SELECTION & AVAILABILITY ---
[ ] Number of Product Categories Available
[ ] Was it easy to find the products you were looking for? (Very Easy, Easy, Neutral, Difficult, Very Difficult)
[ ] Which of the following product attributes were important to you? (Select all that apply) (Price, Quality, Brand, Size, Color, Availability, Packaging)
[ ] How would you rate the product assortment overall? (Excellent, Good, Fair, Poor, Very Poor)
[ ] Please specify any products you were looking for but couldn't find.

--- CHECKOUT PROCESS & EFFICIENCY ---
[ ] Checkout Time (minutes)
[ ] Was the cashier friendly? (Yes, No, Neutral/Unsure, Not Applicable)
[ ] Were your payment methods accepted? (Yes, No, Not Applicable)
[ ] Number of items purchased
[ ] Any issues encountered during checkout?
[ ] Did you feel rushed during checkout? (Yes, No, Neutral/Unsure, Not Applicable)
[ ] Was the checkout process clear and easy to understand? (Yes, No, Neutral/Unsure, Not Applicable)

--- OVERALL SATISFACTION & LOYALTY ---
[ ] How likely are you to recommend our store to a friend or colleague (1-10)?
[ ] Overall, how satisfied were you with your shopping experience today? (Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied)
[ ] Please share any additional comments or suggestions you may have.
[ ] Would you shop at this store again? (Yes, No, Maybe)
[ ] How would you rate the value for money (1-5)?
[ ] Which of the following best describe your reason for visiting today? (Select all that apply) (Browsing, Specific Purchase, Returning an Item, Seeking Assistance, Other)
[ ] Date of visit
[ ] Time of visit (approximate)

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