SOCIAL MEDIA BRAND SENTIMENT SURVEY CHECKLIST

Created by ChecklistGuro (https://checklistguro.com)


--- DEMOGRAPHICS (OPTIONAL) ---
[ ] Age (Optional)
[ ] Gender (Optional) (Male, Female, Other, Prefer not to say)
[ ] Location (Region/State - Optional) (North America, South America, Europe, Asia, Africa, Oceania)
[ ] Approximate Annual Income (Optional)
[ ] How often do you use our social media? (Optional) (Daily, Weekly, Monthly, Rarely)

--- OVERALL SENTIMENT ---
[ ] Overall, how would you describe your feeling towards [Brand Name]? (Very Positive, Positive, Neutral, Negative, Very Negative)
[ ] On a scale of 1-10 (1 being not at all, 10 being extremely), how likely are you to recommend [Brand Name] to a friend?
[ ] What is the first word that comes to mind when you think of [Brand Name]?
[ ] Please briefly explain your overall impression of [Brand Name].
[ ] Does [Brand Name] meet your expectations? (Yes, No, Somewhat)

--- CONTENT ENGAGEMENT ---
[ ] How often do you see our posts in your feed?
[ ] Which type of content do you find most engaging? (Images, Videos, Text Posts, Stories, Live Streams)
[ ] Which of these actions do you typically take when seeing our content? (Like, Comment, Share, Save, Click Link)
[ ] On average, how much time do you spend viewing each post?
[ ] How relevant is our content to your interests? (Not at all relevant, Slightly relevant, Moderately relevant, Very relevant, Extremely relevant)

--- BRAND PERCEPTION ---
[ ] How innovative do you perceive our brand? (Not at all innovative, Slightly innovative, Moderately innovative, Very innovative, Extremely innovative)
[ ] How trustworthy do you find our brand? (Not at all trustworthy, Slightly trustworthy, Moderately trustworthy, Very trustworthy, Extremely trustworthy)
[ ] On a scale of 1-10 (1 being poor, 10 being excellent), rate the brand's quality.
[ ] Which of these words best describe our brand? (Modern, Traditional, Luxury, Budget-friendly, Reliable, Trendy)
[ ] In your own words, describe our brand's personality.

--- CUSTOMER SERVICE INTERACTION (IF APPLICABLE) ---
[ ] How satisfied were you with the responsiveness of our social media team? (Very Satisfied, Satisfied, Neutral, Dissatisfied, Very Dissatisfied)
[ ] How helpful was the information provided by our social media team? (Very Helpful, Helpful, Neutral, Not Helpful, Not Applicable)
[ ] On a scale of 1-10 (1 being very slow, 10 being very fast), how would you rate the speed of our response?
[ ] Please describe your experience with our social media customer service. What did we do well? What could we improve?
[ ] Was the issue resolved to your satisfaction? (Yes, completely resolved, Partially resolved, Not resolved, N/A - No issue presented)
[ ] Approximately what time did you contact us?

--- COMPETITIVE COMPARISON (OPTIONAL) ---
[ ] Compared to other brands, how would you rate our product/service? (Much Better, Better, About the Same, Worse, Much Worse)
[ ] Which of these competitor brands do you also follow/engage with? (Competitor A, Competitor B, Competitor C, None)
[ ] On a scale of 1-10 (1 being not at all, 10 being extremely), how likely are you to switch to a competitor?
[ ] Which brand’s social media content do you find most engaging? (Our Brand, Competitor A, Competitor B, None)

--- OPEN-ENDED FEEDBACK ---
[ ] What did you enjoy most about your experience with our brand on social media?
[ ] What could we do better to improve your experience on social media?
[ ] If you could describe our brand in three words, what would they be?
[ ] Is there anything else you’d like to share with us regarding your social media experience?
[ ] On a scale of 1-10 (1 being 'not at all' and 10 being 'extremely'), how likely are you to recommend our brand to others based on your social media experience?

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