SOCIAL MEDIA MANAGEMENT CHECKLIST

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--- STRATEGY & PLANNING ---
[ ] Define Overall Social Media Goals (e.g., lead generation, brand awareness)
[ ] Identify Target Audience Personas (Include demographics, interests, online behavior)
[ ] Which Social Media Platforms Will Be Used? (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter (X))
[ ] Outline Key Content Pillars/Themes (e.g., neighborhood spotlights, market updates, property tours)
[ ] Target Number of New Followers per Month
[ ] Competitive Analysis: Identify 2-3 Competitors and Note Their Strategies

--- CONTENT CREATION & CURATION ---
[ ] Content Pillars (Select all that apply) (Property Showcases, Neighborhood Highlights, Market Updates/Statistics, Client Testimonials, Team Introductions, Real Estate Tips/Advice)
[ ] Gather High-Quality Photos (New Listings)
[ ] Write Engaging Captions for Property Photos
[ ] Number of Blog Posts to Repurpose for Social Media this Month
[ ] Video Content Focus (Choose One) (Virtual Tours, Client Interviews, Market Overviews, Behind-the-Scenes)
[ ] Create or Source Relevant Graphics (e.g., Infographics)
[ ] Research and gather industry news to share

--- SCHEDULING & PUBLISHING ---
[ ] Content Calendar Start Date
[ ] Next Content Audit Date
[ ] Optimal Posting Time (Platform 1)
[ ] Optimal Posting Time (Platform 2)
[ ] Number of Posts per Week (Instagram)
[ ] Number of Posts per Week (Facebook)
[ ] Content Distribution Platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest)
[ ] Scheduling Tool Used (Hootsuite, Buffer, Later, Meta Business Suite, Native Platform Scheduling)

--- COMMUNITY ENGAGEMENT ---
[ ] Daily Comment Response Time (in hours)
[ ] Primary Engagement Focus (Responding to Comments, Direct Messages, Proactive Community Building, Running Contests/Giveaways)
[ ] Review Response Template (for positive reviews)
[ ] Review Response Template (for negative reviews)
[ ] Preferred Methods for Addressing Concerns (Public Comment Reply, Direct Message, Email)
[ ] Date of Last Community Engagement Review

--- ANALYTICS & REPORTING ---
[ ] Total Reach (Last Month)
[ ] Website Clicks (From Social Media - Last Month)
[ ] Engagement Rate (%)
[ ] Follower Growth (Net)
[ ] Top Performing Content Type (Photos, Videos, Stories, Reels/Shorts, Live Videos, Articles/Blog Posts)
[ ] Summary of Key Insights & Trends
[ ] Date of Last Report Generation

--- PLATFORM OPTIMIZATION ---
[ ] Profile Picture - Professional Headshot? (Yes, No)
[ ] Bio - Complete and Keyword-Rich? (Yes, No)
[ ] Bio - Detailed Description (up to 155 characters)
[ ] Contact Information - Accurate & Updated? (Yes, No)
[ ] Relevant Keywords Included in Profile? (Real Estate, Homes for Sale, Property, Luxury Homes, Investing, Local Area)
[ ] Profile Link Clicks (Monthly)
[ ] Vanity URL Enabled (if available)? (Yes, No)

--- LEGAL & COMPLIANCE ---
[ ] Confirm Ad Disclosure Policy Adherence (Yes - Following Guidelines, No - Review Required, Not Applicable)
[ ] Summary of Fair Housing Compliance Training
[ ] Is a Licensed Real Estate Professional Reviewing All Ads? (Yes, No, N/A - No Ads Being Run)
[ ] Date of Last Fair Housing Compliance Training
[ ] Notes on Specific State Advertising Regulations (e.g., California, New York)
[ ] Are Virtual Tours/Drone Footage Compliant? (Yes - Performed by Licensed Professional, No - Review Needed, Not Applicable)

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